Professional Diploma in Marketing

Program Commences in Beirut on December 2nd, 2010!

Marketing is a exciting career. It offers an amazing variety of work. It’s intellectually stimulating and creative. It’s very much about people and understanding what motivates them-not just locally, but on a global level. It’s also about results, which means understating marketing’s role in the wider context of business and taking responsibility for financial performance. It’s about understating technology, as well as legal and regulatory issues. And of course it’s about teamwork.

Not surprisingly then, a career in marketing is now sough-after by more and more individuals. But the difference between success and failure can be slim…

And so, How are you going to market yourself?

No Matter where you are on the marketing ladder, CIM can give you a real, tangible competitive advantage for the rest of your career. Professional qualifications not only make a statement to an employer about your commitment and stamina, but it also speaks volumes about your knowledge of what has become a critical, and also more complex, area of business. Marketers today can no longer count on their track record alone. So if you want to stand out from the crowd and get that top job, you’re going to have to offer something extra. Putting time and effort into gaining a professional marketing qualification could determine whether you make it to the top.

About The Professional Diploma in Marketing

The Professional Diploma in Marketing is a level 6 qualification and is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

Who should attend?

This qualification is ideal for marketers with operational responsibilities and for individuals occupying any but not limited to the following positions:

• Marketing executives
• Marketing coordinators
• Business development managers
• Departmental managers
• Product/ brand managers
• Marketing managers
• Account managers
• Media planners and media buyers
• Advertising and PR professionals

Units to be covered:

Unit 1 - Marketing Planning Process

Section 1 – The nature and scope of marketing
Section 2 – Planning within the marketing context
Section 3 – The marketing mix
Assessment Method –Assignment

Unit 2 - Delivering Customer Value through Marketing

Section 1 – Product proposition and brand management
Section 2 – Channel management
Section 3 – Managing marketing communications
Section 4 – Managing and achieving customers’ service expectations through the marketing mix
Assessment Method – Examination

Unit 3 - Managing Marketing

Section 1 – The marketing infrastructure
Section 2 – Managing marketing teams
Section 3 – Operational finances for marketing
Assessment Method – Assignment

Unit 4 - Project Management in Marketing

Section 1 – Using marketing information to develop a justified case for marketing projects
Section 2 – Building a case for marketing projects
Section 3 – Assessing, managing and mitigating risk associated with marketing projects
Section 4 – Project management for analysis, planning, implementation and control
Assessment Method – Assignment

About Morgan International
 
While certification in and of itself is pivotal, selecting the ideal source for training is also key. Morgan International represents leading international institutions and covers a wide range of programs for designations in Accounting, Auditing, Finance, Logistics, Marketing and Human Resources. First established in 1995, Morgan extended its presence across 31 locations worldwide in just over a decade and services thousands of candidates per year for the following programs: CPA, CFA, CMA, CIA, CTP, PHR/SPHR, CSCP, DipIFR, IFRS, Professional Diploma in Marketing, and Essential Skills (including workshops and in-house training). For more information, visit www.morganintl.com.

About CIM

CIM is the leading international professional marketing body. First established in 1911, it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. CIM offers the only internationally recognized and industry approved marketing qualifications that help marketers to demonstrate skills and knowledge and can help them to work towards Chartered Marketer Status. For more information, please visit www.cim.co.uk

Special Corporate Group Discounts Apply!